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The Influence of Color in Online Food Marketing


  • online ordering
  • restaurant marketing
  • color psychology
  • customer behavior
  • brand identity
Cover Image for The Influence of Color in Online Food Marketing
Nurullah I.
Nurullah I.

The Influence of Color in Online Food Marketing

The Influence of Color in Online Food Marketing

The Power of Color

The colors you choose in your restaurant’s online marketing can have a big impact on customer behavior. Did you know that certain colors can make people feel hungry or even influence them to order more? Let's dive into how you can use color to enhance your restaurant’s online ordering experience.

Red: The Appetite Stimulator

Red is a powerful color in the food industry. It's known to increase heart rate and create a sense of urgency. That's why many quick-service restaurants use red in their logos and marketing. When you add red to your online ordering platform, it can encourage customers to act quickly and place an order.

Yellow: The Happy Color

Yellow is often associated with happiness and friendliness. In the context of food marketing, it can help create a welcoming online environment. Use yellow to highlight special offers or popular menu items to grab attention and invoke a sense of optimism.

Blue: The Appetite Suppressant

Blue is quite the opposite of red in the food world. It's known to suppress the appetite as it's rarely found in natural food sources. However, blue can still be used in online marketing, particularly to promote a clean and fresh image, especially for health-conscious eateries.

Green: Wholesome and Healthy

Green symbolizes health and natural produce. It is perfect for marketing salads, smoothies, and vegetarian options. Incorporating green into your online ordering site can suggest a fresh and nutritious meal choice.

The Right Mix for Success

Using the right mix of colors can make your online ordering platform more appealing and can potentially increase sales. Be sure to use colors that match your brand's identity and the mood you want to set.

Remember, while 3rd party apps like Dinevate can be useful, having your personalized online ordering system allows for more control over your branding, including color schemes that might be more aligned with your restaurant's marketing strategy.


Choosing the right color palette for your restaurant’s online marketing is crucial. It can influence how customers perceive your brand and can impact their buying behavior. So, when you're thinking about your next online campaign, remember the power of color — it’s more than just a visual aid; it’s a marketing tool.

Dinevate can help you to increase your sales and revenue. Contact us and get started.