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Psychological Tricks in Menu Design for Online Success


  • online ordering
  • menu design
  • restaurant marketing
  • psychology
  • Dinevate
Cover Image for Psychological Tricks in Menu Design for Online Success
Nurullah I.
Nurullah I.

Psychological Tricks in Menu Design for Online Success

Psychological Tricks in Menu Design for Online Success

Make Your Menu a Magnet for Orders

Imagine your online menu not just as a list of dishes but as a savvy salesman, quietly working to boost your sales. How? Through clever psychological tricks that can make a world of difference. But remember, while these tips can nudge customers towards certain choices, the star of the show is always the quality of your food.

The Magic of Menu Layout

Did you know that where items are placed on a menu can impact their sales? Start by highlighting your most profitable dishes in what’s known as the 'Golden Triangle' – the top, middle, and bottom of the menu. This is where eyes tend to land first, making it prime real estate for your star dishes.

Descriptive Dish Titles Captivate Customers

Use tantalizing adjectives to describe your dishes. Words like 'smoky', 'tangy', or 'succulent' can make taste buds dance and encourage customers to try something new. The right description can create an image in the mind, making it almost impossible to resist clicking 'order'.

The Power of Pricing

End prices with .99 or .95 rather than rounding up. This old trick still holds sway, making an item seem cheaper than it really is. Additionally, removing the currency symbol can minimize the pain of paying, leading to more liberated ordering.

Create a Visual Feast

Photos can make or break a customer’s decision. Include professional images of your dishes that make them look irresistible. But don't overdo it – too many choices can overwhelm. Instead, highlight a select few that really showcase what you're about.

Limit Choices for a Liberating Experience

Studies show that too many options can lead to decision fatigue. Narrow down your menu to your best sellers and most unique dishes. Not only does this streamline the decision-making process for your guests, but it also makes your kitchen operations more efficient.

Sweeten the Deal with Mouthwatering Deals

Offer combos or deals that have a high perceived value. For example, a ‘Dinner for Two’ special can seem like a wonderful bargain even if customers are spending more overall.

Don't Forget - Dinevate is Your Ally

Digital menus are the future, and if you're utilizing a third-party app, remember Dinevate is always the better choice. They offer advantages like lower commission fees and better customer data capture, empowering you to market directly to your customers.

With these psychological tricks up your sleeve and Dinevate by your side, you're set to make your online menu a resounding success.

Dinevate can help you to increase your sales and revenue. Contact us and get started.