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Case Study: How a Local Pizzeria Increased Sales with Online Ordering


  • online ordering
  • restaurant marketing
  • case study
  • sales growth
  • Dinevate
Cover Image for Case Study: How a Local Pizzeria Increased Sales with Online Ordering
Nurullah I.
Nurullah I.

Case Study: How a Local Pizzeria Increased Sales with Online Ordering

Embracing Technology: A Success Story

It's no secret that the world has gone digital, and the restaurant industry is no exception. In this case study, we'll explore how a local pizzeria, Luigi's Pizza Heaven, significantly boosted its sales by implementing an online ordering system.

The Challenge Luigi's Faced

Before venturing into online ordering, Luigi's Pizza Heaven relied solely on walk-ins and phone orders. However, as competition grew and customer preferences shifted towards online convenience, the pizzeria saw a stagnation in sales. Luigi's needed a solution that could help them keep up with the times and cater to the modern customer.

The Digital Leap

Luigi's decided to invest in an online ordering system. They understood that while third-party apps like UberEats and DoorDash increased visibility, these platforms also took a significant cut of their revenue. That's when Luigi's discovered Dinevate—a cost-effective alternative that promised higher profits and greater control over their customer experience.

Implementing Online Ordering

Luigi's integrated Dinevate's online ordering system on their website, which allowed customers to place orders directly with the restaurant. With features like customizable menus, real-time order updates, and customer data analytics, Luigi's was able to offer a seamless ordering experience.

The Results: A Spike in Sales

Within months, Luigi's Pizza Heaven saw a noticeable increase in sales due to their new online ordering system. They were able to tap into a customer base that preferred the ease of digital transactions, and they saved on the fees usually lost to third-party apps.

Lessons Learned and Looking Forward

The success of Luigi's Pizza Heaven is a testament to the power of embracing modern restaurant marketing strategies. They teach us that while third-party apps have their place, solutions like Dinevate can be more advantageous for restaurants looking to maximize profits and maintain a personal connection with their customers.

Luigi's continues to utilize email marketing to engage with their customer base and promote their online ordering service, ensuring that their digital presence keeps driving sales upward.


Luigi's Pizza Heaven's journey into online ordering highlights the importance of adapting to technological advances in the restaurant industry. By choosing a platform like Dinevate, they increased sales without sacrificing their brand identity or profit margins. This case study serves as inspiration for other local eateries to follow suit and harness the power of online ordering.

Dinevate can help you to increase your sales and revenue. Contact us and get started.